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Affects of effective customer service Affects of effective customer service In today’s competitive market, it is quite tough to attain and retain customers. Business firms are implementing every strategy available in the book to have a good customer base. To achieve that, business firms are now employing a lot of their resources on creating consumer forums, developing customer revolution and handling customer complaints properly. Moreover, firms try not to end up with any poor customer service incidents. Customer service actually is the commitment of a business firm’s point of view, of offering wide range of services to its customers. Theses service comprise of a high level of technical support, knowledge, attitude and behaviour in the most appropriate way.

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